Paul Daemen

If a business truly wants to understand its competition, it needs to be aware of its context. It should study the government the competition operates within and the industries being promoted by that government. Fortunately, for those interested, the Canadian government offers many resources to help businesses understand what sectors it prioritizes and emphasizes. As […]

Even as the world becomes a “global village,” small to medium-sized companies continue to miss export opportunities. Most business owners believe exporting is either too expensive or inappropriate for them. But with a clear strategy and an understanding of how to seek out marketing opportunities, it is more than possible to become a successful exporter. […]

During the careers of international executives, many are confronted with the important question of how to establish and evaluate foreign distribution strategies and partners. To do this, consider the seven “Cs.” These include commitment, cost, continuity, coverage, capital, consistency, and control.