
James A. Dorn
As we enter 2011, the American public is not feeling good about the future. According to a 2010 year-end Rasmussen Reports survey, a provider of public opinion polling information, only 31 percent of respondents said the country was headed in the right direction. A second December survey indicated that Americans were less optimistic about 2011 than any previous year since the question was first asked seven years ago.
This is understandable. The U.S. economic recovery is not vibrant enough to support job growth necessary to dent unemployment, which hovers near 10 percent. Although the short term outlook is less than stellar, the future of America is.
Manufacturing employment has fallen by one-third over the past decade. Some Members of Congress contend that foreign trade has allowed American employers to offshore these jobs. In fact, technology has driven down manufacturing employment and computers have made manufacturers more productive by automating many routine tasks.
American manufacturers now employ fewer workers to produce more goods. This means less expensive goods, more manufacturing jobs for highly skilled workers, and the elimination of millions of low-skill assembly line positions. These same forces have reduced manufacturing employment around the world. Increased productivity led Chinese employers to eliminate millions of manufacturing jobs in the late 1990s.
A recent " Street Journal" headline screamed: “Americans Sour on Trade.” And why shouldn’t they? After all, the public is routinely bombarded with misleading or simplistic trade coverage that too often relies on cliché, innuendo and regurgitated conventional wisdom: it’s Team America versus the world. Without the war metaphor, trade is just a peaceful, mutually enriching endeavor between consenting parties. But that’s too boring.
Today’s post-recessionary economic realities combined with dynamic global trends are impacting virtually every aspect of our lives—and certainly the profitability of our businesses. Unless organizations understand the following five realities and adapt, succeeding in the years ahead will be extremely difficult.
Understand dynamic global markets.
Understand what’s occurred and more accurately assess what’s ahead. Improve your corporate strategic plan, seize the right opportunities, and boost competitiveness and profits.
Informative, analytical and policy-oriented perspectives.
Comprehend the impact of past events and fully grasp and prepare for the challenges ahead.