
James A. Dorn
On February 4, Commerce Secretary Gary Locke fleshed out the details of President Obama’s National Export Initiative (NEI), a plan unveiled in the 2010 State of the Union address that promises to double U.S. exports over the next five years and support two million American jobs. The NEI aims to bolster U.S. international competitiveness by creating (1) an export promotion cabinet that will oversee the expansion of both government programs and special financing for firms and farmers seeking oversees market opportunities, and (2) tougher enforcement of international trade laws.
Many American business people are experiencing the most challenging economic conditions they have ever incurred. In turn, every effort is focused on getting the business moving again, returning to profitability, being creative and working longer hours. So why bother with human resource development at this crucial time? Because your workforce is the differentiator between you and your competition, and it’s an essential key to renewed business success.
In order to gain a greater understanding of corporate actions, most American companies agree they need to more effectively communicate today’s economic realities and, in that context, their response. To an increasing degree, foreign companies need to do the same in their home markets, as well as in the non-domestic markets where they do business. Unfortunately, due to a poor understanding of globalization and the fear and anxiety caused by the Great Recession, communicating the right corporate messages is more difficult than ever.
As policymakers respond to the global recession, they should remember that the unprecedented global economic growth experienced in recent decades owes much to the removal of political and economic barriers to trade and investment. During that time, a division of labor on a truly global scale has emerged, presenting opportunities for specialization, collaboration, and exchange that affirm—and might even astonish—the great Adam Smith.
Understand dynamic global markets.
Understand what’s occurred and more accurately assess what’s ahead. Improve your corporate strategic plan, seize the right opportunities, and boost competitiveness and profits.
Informative, analytical and policy-oriented perspectives.
Comprehend the impact of past events and fully grasp and prepare for the challenges ahead.